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10 Years - A decade Decorating Digits

Nails - live – love – believe – dream & decorate…

Nailympia London 10th Anniversary to be held 20, 21, 22 September 2014

Scratch Magazine, organiser of the nail industry's leading international competition The Nailympics London, is excited to announce a rebrand to coincide with the competition's 10th anniversary.

To celebrate the phenomenal growth as the global platform for nail competitors, The Nailympics London and future associated competitions run by Scratch Magazine will now come under the NAILYMPIA umbrella, with the flagship Nailympia London competition taking place at the Olympia Beauty exhibition, in September 2014.

This rebrand ensures there is no confusion with other nail competitions and events overseas. Scratch Magazine has won wide-spread industry acclaim over the past decade for developing such a successful and highly regarded international competition. Organiser and Scratch Magazine editor, Alex Fox, comments: “We are flattered that the success of our event has been so well recognised by the nail industry over the last 10 years, but it is now time to move forward and distinguish our competition from the rest, owing to the time, money and continued development invested by us to make it what it is today. We are proud that our competition has been, and always will be, fiercely independent and unbiased, ensuring an open platform and fairness. I love the new name - Nailympia - and look forward to witnessing further industry prowess at Nailympia London in September."

With London recognised as the competition’s UK and international home, organisers are now looking to further expand its accessibility around the globe, with a view to unearthing the growing pool of world class talent. Opportunities are being explored to stage the Nailympia competition in other key regions and countries, with discussions being at an advanced stage with prospective partners in Australia, South Africa and the Middle East.

In 2013 the competition attracted 415 competition seats, over 90% of which were filled by overseas competitors from 22 countries. “We are all extremely excited with the move to rebrand the competition and at the prospect of extending its reach globally, as THE international nail competition,” says Nailympia organiser, Janine Derbyshire. “We are also confident of more UK nail technicians being inspired to compete against the world’s best in 2014 at what will be the 10th anniversary of this internationally renowned event.”

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